Shalom TV Rebrands as JBS

Published October 10, 2014, issue of October 09, 2014.

On Wednesday morning, September 24, 2014, Shalom TV, America’s Jewish television network, became “JBS” — the Jewish Broadcasting Service. Their website is jbstv.org.

The rebrand reflects Shalom TV’s expanding role on the world Jewish scene, as the channel is positioned to become the global English-language Jewish channel.

Shalom TV became the first Jewish network on American television when it launched on Comcast in 2006 as a Video On Demand service. Within four years, Shalom TV became a VOD service on virtually every major television provider, reaching more than 40 million American homes.

In 2012, Shalom TV premiered as a linear channel on Cablevision’s Optimum, serving one of American Jewry’s most populated communities of Westchester, Long Island, Rockland County, Fairfield County, Connecticut, and portions of the Bronx, Brooklyn and Northern New Jersey. Shalom TV (now JBS) is also seen in many communities throughout the U.S.

“From the moment we premiered as a 24/7 channel, our viewership skyrocketed,” explained Mark S. Golub, president and executive producer of the Jewish channel which self identifies as a “PBS style” Jewish network. “Our daily news from Israel, and our extensive coverage of events in Israel, has established Shalom TV as a ‘go to’ channel throughout the Jewish community.”

Shalom TV particularly distinguished itself this summer among Jewish leaders and Jewish and non-Jewish viewers as the only channel on American television to concentrate on the Israel-Hamas war in Gaza on a daily basis. A wide array of outstanding Jewish and non-Jewish figures, reflecting the entire political spectrum, participated in Shalom TV’s ongoing series, “Israel In Turmoil.”

“The interest in our channel has also continued to grow among television providers,” Golub commented, “both in America and in foreign markets. A number of television providers plan to add JBS in the coming months and at the start of the 2015 season.”

JBS provides viewers with multiple news programs each day, public affairs programming, major event coverage, twice-daily educational children’s programming, and an array of Jewish studies programs that enable viewers to learn to read Hebrew, study a page of Talmud, be introduced to the world of the Jewish Tradition and sit with the brilliant rabbinic minds at the Shalom Hartman Institute in Jerusalem.

JBS is also the television home of the 92nd Street Y’s presentations from its Kaufman Auditorium, has its own Jewish Film Festival with multiple movies each week, and is the only channel on American television that televises live Friday evening Shabbat services each week for those unable to attend a synagogue in person.

JBS is like PBS television in another crucial respect — it is a non-profit Jewish organization which relies on viewer support from tax-deductible donations.



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