Schlep + Love + Shopping = Schl♥pping

Sheryl Mendlinger (left) and Yael Magen go “schloppping.”
Sheryl Mendlinger (left) and Yael Magen go “schloppping.”

By Amy Forman

Published November 09, 2015, issue of November 05, 2015.

When a Jewish-American family descended from Texas shop owners emigrated to Beer Sheva, Israel, it is no wonder that a new word emerged in their English-Hebrew-Yiddish lexicon. “Schlopping” – an amalgamation of schlep, love and shopping – became a hallmark of the mother-daughter relationship of Sheryl Mendlinger of Boston and Yael Magen of Swampscott, and serves as the foundation of a book the pair co-authored.

The two will be among the authors speaking at Local Authors Night, one of the events of the 21st Annual Jewish Book Month sponsored by the JCCNS, on Thursday, November 12, at the JCC. The mother-daughter duo will share their very personal process of writing their self-published book, entitled “Schlopping: Developling Relationships, Self-image and Memories.” Using their shopping experiences as unifier, their story shares their heartfelt and often amusing insights about surviving adolescence, births, deaths, breast cancer and other illnesses, and everything in between.

“It is not about the money spent or what you buy. You can go schlopping without buying a thing. It is about the feelings, the relationships, the self-image and the memories that develop when we shop with the people we love,” said Magen, a lawyer concentrating in laws impacting multi-generations, who has lived in the Boston area since 2006. She and her husband, Asaf, are the parents of a Cohen Hillel Academy first grader and a preschooler at the Jewish Community Center of the North Shore.

“Shopping was such a tool and so important in developing a young child’s self image and self mirror monologue,” added Sheryl Mendlinger, Magen’s mother and an artist and sociologist who has studied the intergenerational transmission of knowledge and health behaviors from mother to daughter in multicultural populations.

Local Authors Night, a part of Jewish Book Month, is Thursday, November 12, at 7 p.m. at the JCCNS, 4 Community Rd., Marblehead. The cost is $10. Visit or

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