It is fresh and bold, interactive and alive, prodigiously colorful and newsworthy, easy to transit and attempting to connect 600 Jewish community organizations which use JewishBoston.com to publicize their events.
It is, quite frankly, the beginning and end of all Jewish websites serving New England.
In reality, it also serves the world Jewish community – but New England is its beat.
JewishBoston.com creates a hyperlink is a reinvention of the Combined Jewish Philanthropies website.
It is the brainchild of the CJP trust and was largely created by Jeff Levy, who managed the strategy and the site creation with a savvy team.
Levy has been with the CJP for two years. He is the director of JewishBoston.com.
He is a 53-year-old web designer, information director and strategist who knows of what he speaks.
“Our content flows seamlessly and creates something akin to a farmers’ market for our users – where hundreds and thousands of people gather to meet other people selling their products. We are also concentrating on the cross promotion of our content, the creation of a vastly expanded blogging community. We’ve turned every page into an article or event with content from the home page.
It is a great way to give everyone using the site exposure,” Levy said during a recent interview.
The website launched its reincarnated version on March 17, following a year of design and testing.
According to Levy, there are as many as 40,000 to 100,000 visits to the website dependent upon the time of year. Referral traffic from social media has been strong,” he said.
“This is the place for Interfaith relationships as well as for families with young children,” Levy added.
JewishBoston.com event calendar is a giant always changing triumph – a listing of virtually everything Jewish and Interfaith in the region.
“People don’t usually know what they want until you show it to them,” said Levy.
“We have designed something that feels comfortable to the audience we are going after. We are always a community site but we’ve added an editorial layer,” he said.
JewishBoston employs two professional journalists.
Among others, they cover culture, hyper local food and social stories, as well as parenting.